Zestival Privacy Policy

Last updated: October 5, 2026

Zestival is a fruit match-3 game for Android and iOS made by THINK IT FUTURE S.R.L. ("we", "us"). This page explains what data the game uses, why, and the choices you have. We are the data controller. You can reach us at support@think-it.app.

The short version

There are no accounts. Your progress (levels, stars, coins, lives) is saved only on your device.
Game analytics run only if you say yes. Ads are personalized only if you say yes.
The game asks on first launch. You can change both choices any time in Settings → shield button.
Ads appear only when you choose to watch one, for a reward.
We never sell your personal data.

1. What the game uses, and why

Your progress and settings

Levels, stars, scores, coins, lives, boosters, your language and your settings are stored on your device. They are not sent to us. Uninstalling the game deletes them.

Game analytics (only with your consent)

If you allow game analytics, the game sends information about how it is played to GameAnalytics, which processes it on our behalf. We use it to find levels that are too hard or too easy, fix problems and improve the game. It includes:

gameplay events: levels started, won or lost, scores, moves left, stars, boosters used, coins earned and spent, rewarded ads watched, the daily level, and purchases (which item and its price);
technical information: device model, operating system and version, game version, language, and the country derived from your IP address;
a device identifier (on Android the Android ID, on iOS the identifier for vendor) and a random ID for your install, so sessions from the same device can be counted together;
error reports when the game runs into a technical error.

Legal basis: your consent (GDPR Article 6(1)(a)). If you say no, GameAnalytics is never started. If you switch it off later, the game stops sending data.

Rewarded ads

Zestival shows a video ad only when you choose to watch one, for example for extra moves, a life or coins. Ads are served through Unity LevelPlay and the ad networks it works with (currently Unity Ads). To show an ad, count views and prevent fraud, they process information such as your device's advertising ID, IP address, device and network information, and how you interact with the ad.

Personalized ads (ads chosen using information about you) are shown only if you consent. If you don't, ad networks are told you did not consent, and that your personal information must not be sold or shared, and you get non-personalized ads. The game never marks you as a child to ad networks, because it is meant for players aged 16 and older (see section 6).

Legal basis: your consent for personalized ads (GDPR Article 6(1)(a)); our legitimate interest in showing the ads you ask for and preventing fraud (Article 6(1)(f)).

Purchases

Coin packs are bought through Google Play or the Apple App Store. They handle your payment. We never receive your card details. We receive a confirmation of the purchase (item, price and a transaction ID) through Unity In-App Purchasing, to give you your coins. Legal basis: performing our contract with you (Article 6(1)(b)).

Reminders

If you allow notifications, the game schedules reminders (for example when your lives are full) on your device. No data leaves your device for this. You can turn reminders off in Settings or in your phone's settings.

Rating prompt

After some big wins, the game may ask Google Play or the App Store to show their own rating window. Any rating or review you leave goes to the store, under the store's terms.

Emails to us

If you email us, we use your email address and message to reply, and keep them only as long as needed for that.

2. Who receives data

GameAnalytics ApS (Denmark): game analytics, only with your consent. Privacy policy
Unity Technologies (LevelPlay, Unity Ads, Unity In-App Purchasing): ads and purchases. Privacy policy
Google and Apple: the app stores, purchases, ratings and the phone's system services. Google, Apple

We don't sell your personal data, and we share it only as described here or when the law requires it.

3. Transfers outside the EU

Some of these partners process data outside the European Economic Area, for example in the United States. When they do, they use the safeguards the GDPR requires, such as the European Commission's Standard Contractual Clauses or the EU-U.S. Data Privacy Framework.

4. How long data is kept

Data on your device stays until you uninstall the game. Analytics and ad data is kept only as long as needed for the purposes above, under each partner's retention rules. Statistics that cannot identify you may be kept longer.

5. Your rights and choices

Change your consent any time in the game: Settings → shield button.
Under the GDPR you can ask to access, correct or delete your data, to restrict or object to its use, and to receive it in a portable format.
If you live in a U.S. state with privacy laws, you can opt out of the sale or sharing of personal information and of targeted advertising: say no to personalized ads, or switch them off in Settings.
You can reset your phone's advertising ID, or limit ad tracking, in your phone's settings.

To make a request, email support@think-it.app (see how to delete your data). Zestival has no accounts, so we may ask for information that helps us find the data linked to your device. You can also complain to a data protection authority. In Romania that is ANSPDCP (www.dataprotection.ro).

6. Children

Zestival is meant for players aged 16 and older and is not directed at children. We do not knowingly collect personal data from children under 16. If you believe a child has given us personal data, contact us and we will delete it.

7. Security

Data the game sends to our partners is encrypted in transit (HTTPS). We only work with partners that protect the data they process.

8. Changes

If we change this policy, we will update this page and the date at the top. If a change affects your choices, the game will ask you again.

9. Contact

THINK IT FUTURE S.R.L.
support@think-it.app